3 ms·
I believe the model they're using is called Pareto/NBD and is fleshed out a bit more here: http://marketing.wharton.upenn.edu/documents/research/Fader_hardie_j
by matsiyatzy 15y ago
I believe the model they're using is called Pareto/NBD and is fleshed out a bit more here:
http://marketing.wharton.upenn.edu/documents/research/Fader_hardie_jerath_jim_07.pdf http://marketing.wharton.upenn.edu/documents/research/Fader_...
- aaronjg 15y agoIndeed. Here is the original paper if you are interested in more details. http://www.jstor.org/pss/2631608 http://www.jstor.org/pss/2631608
- matsiyatzy 15y agoThanks! Interesting articles by the way.