> I have no really informed idea why Google dominates with its products. Mostly because they actually are the best for most advertisers, both in terms of raw o

> I have no really informed idea why Google dominates with its products. Mostly because they actually are the best for most advertisers, both in terms of raw offering (publisher portfolio i.e. "reach" and the tools to understand how your ad campaign is doing and tune it) and the third-party ecosystem of tools that have grown up to manage an ad account. Possibly not the best for publishers (see horror stories of failing to cash out in other threads on this story), but when most of the ads you want to run are in one network, you'll go there. Plus, for all its flaws and the failures that occur from it being a high-value target, for a publisher Google still somehow tends to be the automated ad-matching house least likely to match your readers to scamware that will make them unlikely to come back to your site. Turns out the problem of automatically matching ads to publishers to human eyeballs is legit-hard and only a few companies have the technical competency to do it well at scale.