Also, it's not only newspapers, but also small, independent publishers. Once, there had been a thriving blogsphere, sustained by online advertising, and there w

Also, it's not only newspapers, but also small, independent publishers. Once, there had been a thriving blogsphere, sustained by online advertising, and there were professional bloggers, much like there are now professional YouTubers. Until advertising prices (and thus revenues) went south and this became unsustainable. This roughly coincided with the growing role of Google. It just seems like it's the advertising brokers, who decide (by their pricing model), which kind of media we have and what we have not.