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Another point not raised here is that Google Search very likely creates incentives or fears to NOT use non-Google advertising solutions because one of the ranki
by ralphslate 3y ago
Another point not raised here is that Google Search very likely creates incentives or fears to NOT use non-Google advertising solutions because one of the ranking factors that Google uses is "site speed".
- hdjjhhvvhga 3y agoWith a bit of effort, there is a technical solution for it - that is, prerendering the ad and deferring the connection to the ad network until the page has fully loaded.
- dabeeeenster 3y agoThis has blown my mind!
- jonhohle 3y agoI wonder where site speed is measured from. If Google Ads and the measurements both take place without routing over the internet, they’d have an unbeatable latency advantage.
- judge2020 3y agoChrome removes adsense ads very often for slowing down the rest of the page, at least in my experience. I doubt Google has anything in site speed that specifically ignores google's own ads.
- sidewndr46 3y agoIt's been a long time now but I was helping a group at a company I worked for optimized page load time. We used some Google tools to give "insights" as to what we should change. The main change it recommended was to not load any resource like Javascript from Google as it was slowing down the page.
- Solvency 3y agoEvery single news site is the polar opposite of "speed". They are bloated, filthy, infested monstrosities or code and markup and dependencies that take upwards of 10 seconds to actually yield the non-information they brand as "news". So "site speed" is clearly a bullshit metric.