7 ms·
Gannett CEO: Here's why we are suing Google for deceptive business practices
- ralphslate 3y agoAnother point not raised here is that Google Search very likely creates incentives or fears to NOT use non-Google advertising solutions because one of the ranking factors that Google uses is "site speed".
- hdjjhhvvhga 3y agoWith a bit of effort, there is a technical solution for it - that is, prerendering the ad and deferring the connection to the ad network until the page has fully loaded.
- dabeeeenster 3y agoThis has blown my mind!
- jonhohle 3y agoI wonder where site speed is measured from. If Google Ads and the measurements both take place without routing over the internet, they’d have an unbeatable latency advantage.
- judge2020 3y agoChrome removes adsense ads very often for slowing down the rest of the page, at least in my experience. I doubt Google has anything in site speed that specifically ignores google's own ads.
- sidewndr46 3y agoIt's been a long time now but I was helping a group at a company I worked for optimized page load time. We used some Google tools to give "insights" as to what we should change. The main change it recommended was to not load any resource like Javascript from Google as it was slowing down the page.
- Solvency 3y agoEvery single news site is the polar opposite of "speed". They are bloated, filthy, infested monstrosities or code and markup and dependencies that take upwards of 10 seconds to actually yield the non-information they brand as "news". So "site speed" is clearly a bullshit metric.
- echelon 3y agoAnother thing that needs scrutiny: the ability to purchase ads for another company's trademark or trade name. It's one thing to buy ads for "best refrigerator", but having to pay for "maytag" to rank against your competitors is extortion. I've seen countless examples of funded, well-capitalized companies starving startups for searches to their brand or trade name. It's happening in my space right now, and I'm already anxious of the ad spend I might have to start paying. It would feel a lot less wrong if Google wasn't the predominant search engine and if they didn't control how people enter URLs or reach websites.
- johndhi 3y agoThis actually has been litigated before. Pretty interesting lawsuit but I'm sick and need to start work but I'd recommend Binging (lol) it
- we_never_see_it 3y ago[flagged]
- colordrops 3y agoI can't really get too worked up about advertiser's rights. HN doesn't even sticky posts, and this doesn't cross some threshold to make an exception.
- supriyo-biswas 3y agodang can sticky posts, but he only does it when there are multiple pages of discussions or to redirect the discussion if it’s a shitshow at that point of time.
- mtmail 3y agoHackernews has no sticky feature.
- saagarjha 3y agoIf we added a sticky for each time a company did that the entire front page would be full of posts of this sort ;)
- rafaelturk 3y agoWhy? hopefully not. The reason HN is cool is that content is moderated by the community. That's exactly what you don't get in neither google nor newspapers
- bheadmaster 3y agoOn HN? I believe the awareness is high as it is. Handing out pamphlets would have a bigger effect. But that would actually require real effort on your part...
- rafaelturk 3y agoAs much a really don't like Google, I'm afraid newspapers are losing traffic and thus revenue from their own mistakes. Example here: We're all using HN to learn about this article. If I go to the front page of USA TODAY, I'm show a buntch of useless articles and news that are irrelevant to me. That's the only wining strategty: Google uses algorithms to optimize user experency, legacy newspapers still belive that they are the ones that will dictactate what you'll read or not.
- rafaelturk 3y agoand yes don't get me wrong.. I agree with the general idea behind the lawsuit: Google's is hostile and anti-competitive monopolisitic company. Yet, the initial problem remains, newspapers whant this `ownership` back, but doing so with very biased views, where they will dictate what is `newsworthy` or not
- lapcat 3y ago> where they will dictate what is `newsworthy` or not That's literally their job.
- judge2020 3y agoOP likely meant that people no longer want the newspaper to be the only organizations capable of deciding what is 'newsworthy', since before the internet, newspaper and TV news were effectively the only ways anyone found out about the events and happenings going on outside of their daily lives. They're losing because people would rather get more curated news for their interests delivered via algorithm than by going to usatoday.com or buying a paper newspaper and being shown "Sarah Jessica Parker, 'Sex and the City' co-stars 'bummed' about cameo leak" when they couldn't care less.
- lapcat 3y ago> curated news for their interests delivered via algorithm "curated" and "algorithm" are opposites. In any case, the algorithms don't magically write news stories (though maybe they will now with ChatGPT or whatever). The stories are pulled from the very same newspapers that are being criticized here.
- dclowd9901 3y agoWhile I side with Gannett’s stance on the matter, the internet was around for quite a while before Google showed up. Innovation is what got the company where it is today, and yeah it made the usual hard right into anti-trust behavior, but given how reticent newspapers and old media were to embrace the internet in its inception, I’m loathe to imagine what their solutions for advertising would have been had they been more keen on Internet as a distribution direction. I find, even today, most online publications are essentially lousy with terrible ads that actually impede reading, and old media still has some big problems with monopolistic behavior themselves (see: Sinclair broadcasting https://www.teenvogue.com/story/sinclair-broadcast-group-and-media-monopolies-explained https://www.teenvogue.com/story/sinclair-broadcast-group-and... )
- jeffbee 3y agoYeah you think a private equity guy who owns thousands of newspapers has valid opinions on anticompetitive practices? A significant reason local news has declined is this author has taken billions off the table and laid off all the reporters. And everybody knows the thing that killed newspapers was Craigslist. News was a good business when you could charge $20 for a used car classified ad.
- JohnMakin 3y agoAnecdotal but I administrated a small site a while ago that tried to monetize it's modest traffic with google Adsense. Everything was fine until we tried to "cash out" - google is fine taking your business until then, at which point you have to go through a completely automated "ID verification" process, and if you fail once, it's pretty much GG. We couldn't get "verified," and lost several thousand dollars that was in that account, and abandoned the service shortly thereafter. If you look at Adsense reviews online there are hundreds if not thousands of similar stories. Straight up theft.
- judge2020 3y agoKYC is required for various terrorism prevention and (moreso) tax reporting reasons, and that's for everywhere, not just Google in the US. What specifically caused it to fail? Using a different name than what was on your identity verification documents? Not being a registered corporation with valid tax withholding information?
- Nextgrid 3y agoYou could however be honest and do KYC before onboarding a customer - instead they're happy to let them run ads and end up keeping the money under the excuse of a KYC failure (which they don't have much incentive to rectify).
- Auracle 3y agoI suppose they’re afraid of the process putting a damper on signups. The middle of the road option would be to have an easy signup and then you can complete KYC at any point before your first payment.
- pyrale 3y agoApparently though, they're not afraid of the process preventing people from accessing their money. The middle road option if they want to delay KYC checks would be to have customer support available to unstuck people when the system fails.
- Doctor_Fegg 3y ago> Yet, news publishers’ advertising revenue has significantly declined. Cry me a river. Our local newspaper (the Oxford Mail) is published by Newsquest, the UK subsidiary of Gannett. It is dreck. Pure unreadable dreck. All the 2008-era clickbait techniques you can think of; churnalism that does little more than repeat press releases; stories taken straight from Facebook "Spotted" groups or Twitter with no added value whatsoever; all surrounded by more animated ads than you thought it was possible to cram onto one single page. This isn't atypical - pretty much every town in Britain has had its newspaper gobbled up by Gannett or one of two other giants (Reach and National World). Local journalism is basically dead now. I am absolutely no fan of Google, but Gannett deserves to go out of business and leave the oxygen for genuine local reporting.
- 2OEH8eoCRo0 3y ago> I am absolutely no fan of Google, but Gannett deserves to go out of business and leave the oxygen for genuine local reporting. Maybe if local newspapers made more money from advertising...
- earthboundkid 3y agoThe problem with local news is multifaceted, but three of the major problems are: - The money moved away from publishers towards ad platforms - The publishers all got bought by asshole private equity guys who are deliberately crashing the papers as a cash out strategy - Wider distribution in the absence of strong anti-trust enforcement rewards conglomeration So, the situation today is that every small local paper, which was a perfectly profitable business in the 80s is now a two page rag owned by a national chain that has planned out how to maximize profit between now and when their last subscriber dies of old age, at which point it will default and screw their creditors.
- 2OEH8eoCRo0 3y agoThe "asshole" private equity guys are buying failing papers and making them fail faster. Lack of ad revenue could be why they are failing in the first place and looking to sell. Fantastic article about it: https://www.theatlantic.com/magazine/archive/2021/11/alden-global-capital-killing-americas-newspapers/620171/ https://www.theatlantic.com/magazine/archive/2021/11/alden-g...
- yieldcrv 3y agobid-rigging is a good case and I wonder if the CFTC could get involved, treating ads like a commodity might be stronger than the antitrust argument
- foxandmouse 3y agoTheir thinking seems to be inline with the new Canada online news bill, unfortunately no one trusts politicians, everyone I've talked to outside of Ottawa is suspicious of this bill and thinks it's about censorship.
- masswerk 3y agoAlso, it's not only newspapers, but also small, independent publishers. Once, there had been a thriving blogsphere, sustained by online advertising, and there were professional bloggers, much like there are now professional YouTubers. Until advertising prices (and thus revenues) went south and this became unsustainable. This roughly coincided with the growing role of Google. It just seems like it's the advertising brokers, who decide (by their pricing model), which kind of media we have and what we have not.
- mrcode007 3y agoI tried running ads through google and everything was fine for about a week after I created my account until I decided to update my credit card information for a new card (the old one was expiring soon). Google banned me immediately after I changed the information. Both cards were mine and both from the same bank, same address, etc. Ever since that happened google is asking me to pay ~$8 or so but when I try to pay they are not allowing me to pay because my account is banned. The appeals didn’t work and any attempt of opening a new account fail and I get banned again. I got so annoyed that I’ve been pretty much declining all google job offers ever since. It got to the point that a google recruiter threatened me that there is a limit on how many times I can decline and I will never be able to get a job at google. Fine by me. Told them to never call me again. My recommendation is always to avoid google ads if you can
- hef19898 3y agoQuite the the threat: "Continue like that, and we might well stop making you offers you can, and have, refuse."
- hn_version_0023 3y agoI have asked Google to stop contacting me with potential employment offers for many years now. They are clearly not interested in offering that sort of courtesy to the general public.
- evrydayhustling 3y agoThere's a lot of preamble, but this part is pretty clear: >The core of the case and our position is that Google abuses its control over the ad server monopoly to make it increasingly difficult for rival exchanges to run competitive auctions. Further, Google’s exchange rigs its own auctions so Google’s advertisers can buy ad space at bargain prices. That means less investment in online content and fewer ad slots for publishers to sell and advertisers to buy. Google always wins because it takes a growing share of that shrinking pie. I'm unclear on which pie is shrinking. The sources I could find confirm that digital advertising revenues continue to grow and grow [1], while newspaper digital ad revenues have stayed constant (and print advertising has dropped steadily) [2]. Meanwhile digital subscription revenue -- some of which is presumably driven by search discoverability -- is growing nicely, including that of Gannett [3]. So the question seems more about "how much of the growing digital pie should newspapers receive" as opposed to "Google is building its revenues while destroying a market". [1] https://www.statista.com/statistics/183816/us-online-advertising-revenue-since-2000/ https://www.statista.com/statistics/183816/us-online-adverti... [2] https://www.axios.com/2022/06/21/digital-newspaper-ad-revenue-print https://www.axios.com/2022/06/21/digital-newspaper-ad-revenu... [3] https://www.subscriptioninsider.com/type-of-subscription-business/consumer-media-and-publishing/gannett-hangs-its-hat-on-digital-revenue https://www.subscriptioninsider.com/type-of-subscription-bus... [3] https://www.subscriptioninsider.com/type-of-subscription-business/consumer-media-and-publishing/gannett-hangs-its-hat-on-digital-revenue https://www.subscriptioninsider.com/type-of-subscription-bus...
- funshed 3y ago"In 2022, Google made upward of $30 billion in revenue from the sale of ad space on publishers’ websites. That was six times the digital advertising revenue of all U.S. news publications, combined. In a functioning market, no one would expect the middleman to make more than the content creator." Do they think the only "publishers" are "us news publications" or just purposely misleading readers?
- veave 3y ago>force the reduction and footprint of local news at a time when it’s needed most. Why are local news currently needed most?
- hnburnsy 3y agoFlashback to 2016... https://medium.com/@Gannettco./gannett-launches-with-google-amp-752a8b5cb8e3 https://medium.com/@Gannettco./gannett-launches-with-google-...
- duringmath 3y agoHedge funds buy up a bunch of newspapers and publishers then lobby for laws to force online platforms to channel money their way, lobby the DOJ and now they're suing and playing the victim.
- kongprofit 3y agoDOJ should sets standard maximum profit for all ad exchange companies can take so no one will complain about google taking big profit. also who use gogle ads anyway its rigged i get paid by clicking their ads