Absolutely agree. Prime has made Amazon my first choice for any one-off item because its that much easier than fighting traffic, other shoppers, and checkout l

Absolutely agree. Prime has made Amazon my first choice for any one-off item because its that much easier than fighting traffic, other shoppers, and checkout lines. Subscribe and Save is slowly eliminating my need to go to Target for the same reason. Every month, I bought the same things from Target. Now, it "magically" shows up via UPS and I can easily adjust if I notice I'm running short on napkins or have plenty of tissues in the closet. These two models have created a tremendous amount of lock-in. Its a win for Amazon (I buy more) and a win for me (less time/less hassle/almost always less money).