Absolutely, the only way for these to take off is if you have a single place you direct people that makes the whole process braindead simple. Sign up has to be

Absolutely, the only way for these to take off is if you have a single place you direct people that makes the whole process braindead simple. Sign up has to be simple. Finding content has to be simple. Keeping updated has to be simple. The branding also has to be really welcoming as well.