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The question every entrepreneur should be asking themselves here is, "How can I create the same kind of fervor that Amazon did by introducing Prime?" Amazon ge
by gacba 15y ago
The question every entrepreneur should be asking themselves here is, "How can I create the same kind of fervor that Amazon did by introducing Prime?"
Amazon generates 130% more business per subscriber just by losing a mere $11/subscriber. Those are numbers that anyone could salivate at.
- onemoreact 15y agoConsidering $35 comes from acquiring digital video content. Prime was making money until Amazon did that bizarre video play.
- swalsh 15y agoOn the other hand, Amazons free digital content was the last point I needed before I decided to purchase a Google TV. For a while I was only consuming the free content, but now i'm about 70/30, where about 70% of what I consume digitally is paid content.
- dustingetz 15y ago> Prime was making money until Amazon did that bizarre video play. they're pretty smart folks, lets speculate what insight this might give us. maybe they think that by bundling video and shipping, they can funnel content consumers from kindle/fire to their product store?
- minouye 15y agoShopRunner has basically productized Prime. $79 annually or $8.95 a month--merchant coverage is mainly across (formerly) GSI Commerce affiliated stores. http://www.shoprunner.com/ http://www.shoprunner.com/
- jilebedev 15y agoThinking about the price/speed tradeoffs, carrier brand images, and whether I'll be at home when this package arrives doesn't make my gut feel good. I still feel good that I've bought something, but shipping is a bit of a bad aftertaste. Prime dissolves that aftertaste and leaves a wonderful "I get to play with it in TWO days!" It's just a focus on user experience. Companies solve genuine problems, and while people pay for solutions, they happily pay more for great shrink wrapping.