>Some lawyer at Apple probably caught wind of this Swedish company and took action. It's really that simple. It's not even that. There's no action being taken

>Some lawyer at Apple probably caught wind of this Swedish company and took action. It's really that simple. It's not even that. There's no action being taken here other than Apple appealing the provisional denial of a trademark registration for the Apple Records logo in the trade domain of music and related multi media. The Swiss government approved one of two logos, and Apple is trying to get the other approved. That's it. No "action" against any Swiss companies. Every bit of the article talking about Apple conflicting with the fruit union is 100% hypothetical speculation.