The trademark isn't being abused though. There's no actual battle here. All that's going on is Apple is attempting to register one of two trademarks for the App

The trademark isn't being abused though. There's no actual battle here. All that's going on is Apple is attempting to register one of two trademarks for the Apple Records logos that they have owned since 2007 and has been in trade usage since the 60's. One was granted, the other was provisionally denied, Apple is appealing that denial. This whole article is speculative nonsense that feels like a publicity stunt for the fruit union.