The thing is, there's no expensive proceeding happening. There's no "battle". Apple owns two "apple image" trade marks that were formerly logos used by Apple Re

The thing is, there's no expensive proceeding happening. There's no "battle". Apple owns two "apple image" trade marks that were formerly logos used by Apple Records (of The Beatles fame). The Swiss government approved one of them and provisionally denied the other, and Apple is appealing that denial. It's normal every day business proceedings trumped up with fear mongering and hypothetical drama to make a story out of nothing.