Once given Amazon Prime as a gift, I noticed the free shipping started me buying a lot more from Amazon, even if the price ended up slightly more than non-Prime

Once given Amazon Prime as a gift, I noticed the free shipping started me buying a lot more from Amazon, even if the price ended up slightly more than non-Prime items + their shipping costs. I definitely compare price, but more often than not the difference is so small I convince myself just to go with Amazon Prime versions for like a $1.99 more. Basically it means that for a small dollar or two more I get items quickly.