Those small little detailsa all added up to things people really liked when they got them. When we say apple "innovated X" or "invented Y" - I think most of us

Those small little detailsa all added up to things people really liked when they got them. When we say apple "innovated X" or "invented Y" - I think most of us know that Steve Jobs, or even his engineers didn't necessarly invesnt the technology - in fact they probably didn't. What they did do was put them together and package them up in a way nobody else had before, even if only visually, and make it part of a whole product lineup. I'm sure there were tons of inventions that let these cool apple power supplies exist.... ebtter electronics. plastic with better thermal designs.... and someone came up with a good way of attaching an extention cable or plug to the thing that's mechanically stable...... all these things matter. Putting it all together into one package and shipping it then selling it is what matters.