Canva is ten years old. They grew to 1 million users in two years. Doing this work 8 years ago wouldn't have been "premature optimization". More likely, this is

Canva is ten years old. They grew to 1 million users in two years. Doing this work 8 years ago wouldn't have been "premature optimization". More likely, this is happening now simply because the financial environment has changed and companies are now giving increased weight to projects that save money over those that add features.