Apple are far from the only ones trying to do this sort of thing. In the past, we've seen companies trademark specific colours, common words ("windows"), and lo

Apple are far from the only ones trying to do this sort of thing. In the past, we've seen companies trademark specific colours, common words ("windows"), and lots of other things. What trademark offices and judges need to remember is that the only reason trademarks exist, is to protect customers against impostors. Any trademark case that doesn't involve even the slightest chance of impersonation or confused customers, should be slapped down hard with a fine for the company bringing the lawsuit.