Expectations go both ways too. Literally like an itch, the more you scratch the more it will itch after the most transient moment of relief. People tend to foo

Expectations go both ways too. Literally like an itch, the more you scratch the more it will itch after the most transient moment of relief. People tend to foolishly believe that their wants and desires are in some static container that once filled will lead to satiation as opposed to the reality that the more the container is filled, the bigger the container gets and at the same time it gets harder and harder to add to the container.