Related: Company/personal values that don't involve a trade-off are not values Strategies that don't involve a trade-off are not strategies A good test is to

Related: Company/personal values that don't involve a trade-off are not values Strategies that don't involve a trade-off are not strategies A good test is to ask yourself - if this statement was inverted, would it still be plausible? For example, "hire the best" doesn't make much sense as a value, because it doesn't describe a trade off and the opposite doesn't make sense as a value. Move fast and break things is a reasonable value. Just as move slow and aim for perfection is a reasonable value. And "build great products by spending more time on R&D than everyone else" is closer to a reasonable strategy, because it can be semi-inverted ("build great products by spending minimal time on R&D but launching as many as possible to see what works") and because it involves a trade-off.