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Those proceedings are expensive, and I can’t imagine Apple expects to win. I suspect it’s one of those proceedings that they feel compelled to run because they
by bertil 3y ago
Those proceedings are expensive, and I can’t imagine Apple expects to win. I suspect it’s one of those proceedings that they feel compelled to run because they expect to lose the value of their trademark if they don’t.
To me, it sounds like airlines flying empty because they wanted to keep their airport slot: give them a guarantee that they’ll keep their spot and they’ll be happy not to waste fuel and pilot hours on an empty flight.
- ilyt 3y ago> Those proceedings are expensive, and I can’t imagine Apple expects to win. I suspect it’s one of those proceedings that they feel compelled to run because they expect to lose the value of their trademark if they don’t. Or bleed other side out of money till they yield
- tpmoney 3y agoThe thing is, there's no expensive proceeding happening. There's no "battle". Apple owns two "apple image" trade marks that were formerly logos used by Apple Records (of The Beatles fame). The Swiss government approved one of them and provisionally denied the other, and Apple is appealing that denial. It's normal every day business proceedings trumped up with fear mongering and hypothetical drama to make a story out of nothing.