You're right, this is a problem. However you can look at the same logic from a different perspective: If you're playing an AAA game, you're playing a game made

You're right, this is a problem. However you can look at the same logic from a different perspective: If you're playing an AAA game, you're playing a game made for everyone - and therefore for no one. This is why some people (including me) aren't fans of AAA games. Imagine the world (future) where material costs of most things are insignificant and majority of the cost of your food will be paying the designers of this food. Would you want to eat the same, bland (can't be too spicy, can't have particular ingredients-allergens, has to be safe for children…) stuff everyone else eats? Or would you develop a taste for something more niche? Due to high budgets, the companies also don't want to take risks, that's why indie games are innovative (and that's why indie games fail more often?).