> On sponsors, I don't think there's always that much influence from sponsors, I assume this varies with the topic, and sponsorship level. A sponsor paying £2

> On sponsors, I don't think there's always that much influence from sponsors, I assume this varies with the topic, and sponsorship level. A sponsor paying £2000 for a booth won't expect much beyond the booth. But if you're running an AWS User Group conference, and Amazon is providing a venue that would otherwise cost a five-figure sum? And given the topic, there probably isn't anyone else likely to sponsor you at that level? You might want to make sure they're happy so they sponsor next year as well.