True but competition means browsers will start to incorporate more and more blockers by default. My original post was inspired by this news: https://www.macrum

True but competition means browsers will start to incorporate more and more blockers by default. My original post was inspired by this news: https://www.macrumors.com/2023/06/17/safari-link-tracking-protection/ https://www.macrumors.com/2023/06/17/safari-link-tracking-pr... Apple has been shipping more and more "privacy-focused" Safari features. They're basically making it harder and harder to have a viable ads-driven internet business. Apple stops one step short of outright blocking all ads on Safari. But of course, even on iOS/iPadOS, it's extremely easy to add an adblocker to Safari. Apple has an intrinsic reason to try to kill the ads-model because they have the Appstore and they want businesses to convert to a subscription model so they can get 30% cut. That said, given that Google is ads driven and they control Chrome, they won't ever try to kill themselves.