> * people append "reddit" to search results as one of the the last places they can get free genuine content Genuine is reaching too far in this context. Reddi

> * people append "reddit" to search results as one of the the last places they can get free genuine content Genuine is reaching too far in this context. Reddit is getting gamed just like any other platform, you've just told yourself that it isn't. People have known about appending "Reddit" for years now. Many large tech sites write stupid articles like, "The 10 most popular mechanical keyboards according to Reddit users" and similar clickbait. I'd also add to this that there are SEO tools that can give you tens of thousands of "Reddit" keyword suggestions in a single click, alongside their search volume, cost per click, etc. Brands absolutely will and do abuse this because it's marketing, just like everything else. Speaking of SEO tools, that should perhaps be on your list of culprits with the issue of poor quality search, or rather - poor quality results. SEO tools make it an absolute breeze to get a global overview of what people search for and how hard it is to rank for that content. Outside of the major keywords, there are millions of long-tail keywords that can be exploited by thin content, and because people do search for those long-tail queries, Google has no choice but to index and rank that content.