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So if it's neither online nor print, where does the ad spend previously allocated to newspapers now go?
by benohear 15y ago
So if it's neither online nor print, where does the ad spend previously allocated to newspapers now go?
- frankydp 15y agoCheaper non-media online advertising, also the first thing to go in a slow economy budget is advertising. Perfect storm as it were to kill the industry.
- benohear 15y agoDunno. The idea of have of newspaper advertisers are big ticket companies like BMW. I'm struggling a bit to imagine that they've shifted their newspaper budget to Google ads, or that their overall spending has diminuished _that_ much, but I could be wrong on all of these points.