It looks like the article could have been divided into two separate theses. The Adam Neumann problem is general unproductive investment of savings. The Google

It looks like the article could have been divided into two separate theses. The Adam Neumann problem is general unproductive investment of savings. The Google/Meta problem is different: the challenge of investing in the context of an individual corporate identity and its configuration of human and intellectual capital. Amazon would be a nice contrast to the companies mentioned here. It's a good marriage of the more ephemeral and short term tech capital and traditional physical capital that can have bigger and more stable long term yields. Apparently it sucks to work in most orgs there :/.