definitely. my most quoted dev marketing tweet is about me constantly having to relearn “"Talk benefits, not features" doesn't work!” in the early stage devtool

definitely. my most quoted dev marketing tweet is about me constantly having to relearn “"Talk benefits, not features" doesn't work!” in the early stage devtool startup playpen i operate in, but at your stage you have multiple equally impt constituencies. whenever i’m caught between a thesis and an antithesis i try to look for a synthesis to break through the apparent conflict. perhaps TWLO can find messaging that does the same. it feels like Msft is doing this well by essentially having a different group of brands that are keenly developer oriented, with Azure on the backend filling in all the enterprise messaging.