How are you determining what is "virtue signalling" as opposed to, say, virtue? It's not clear to me whether you mean (1) the companies are virtue-signalling o

How are you determining what is "virtue signalling" as opposed to, say, virtue? It's not clear to me whether you mean (1) the companies are virtue-signalling or (2) the purpose of their products is so that their customers can virtue-signal. Maybe 1 in some cases and 2 in others? In any case, I don't quite understand why signalling virtue is considered -- as it seems to be -- worse than signalling wealth or conformity or nonconformity. I quite like living in a world where one of the things people commonly want to advertise is virtue, even if sometimes they advertise virtue they don't really have or virtue that isn't as valuable as it looks. (In my more cynical moments I think that calling things "virtue signalling" is itself mostly a form of signalling. Sophistication-signalling or something of the kind. And like other forms of signalling, sometimes the signals are honest and sometimes not.)