> Someone whose incentives are tightly aligned with the business is going to solve the actual problem and simply and effectively as possible. Equity is the ent

> Someone whose incentives are tightly aligned with the business is going to solve the actual problem and simply and effectively as possible. Equity is the entirely the answer for cutting through all the bullshit. At least in my head. I don't know how it plays in other people's minds but mine sounds like: "If we ship and go live, I get x% of all profit moving forward in my personal scrooge mcduck money bin". Pretty big carrot. It's kind of like time share in my own personal business, but I don't have much of the headache that goes along with running my own 100%. This has some caveats, namely that equity in a 10k person org is often times not nearly as meaningful as equity in a 10 person org. Shipping your code 2 weeks early at Ford or Dell means what, exactly? If the code you are shipping is the business, then things are different. It also really helps if you care about the problem you are solving. I'd say this - if the idea of direct equity/ownership doesn't get you excited about pushing simple & robust techniques, then you are completely in the wrong place. You should probably find a different problem space or industry to work in. Hollywood might be a better option if the notion of equity or straight ownership in the business still isn't enough to put your tech ego into a box.