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This one caught my eye: An earthquake survival guide by… Apple? https://archives.design/post/643518046910234624/how-do-you-plan-to-survive-1986-california htt

This one caught my eye: An earthquake survival guide by… Apple? https://archives.design/post/643518046910234624/how-do-you-plan-to-survive-1986-california https://archives.design/post/643518046910234624/how-do-you-p...

pcurve 3y ago
It was distributed to all Apple employees
JamesLeonis 3y ago
According to the archive it was distributed in 1986. The Loma Prieta earthquake was in 1989. I remember growing up in California with the constant earthquake drills, and a few bumps in the night to remind you why you practiced. There are probably hundreds of boring Earthquake Prep manuals for every company, but Apple being Apple they made it pop. The During and After sections got a laugh out of me.
- samstave 3y ago
  I have a weird personal internal hobby of attempting to predict earthquakes.... I live in California, and am 5th gen san franciscan... I lived in Tahoe during the 1989 Loma Prieta... I was at football practice and my dad was sitting in the car waiting for practice to end, and he thought that kids were jumping on the bumper to 'mess with him' - but it was the earthquake! It shook his car in LAKE FN TAHOE... Anyway - I am ZERO successful at predicting earthquakes, but I find it fun to pay attention to animals/weather and try to pull some cooky predictions, based on pseudo-science. I've been through a lot of earthquakes, and I am not dead yet! The scariest one was in ~1997 or so in seattle and I had to go back into the office at 9pm for some reason... and the building was ~80 years old and my office was on the 9th floor... the building started creaking and I thought it was hail hitting the windows - and then the whole building began to shake. I have never teleported down 9 flights of stairs faster than that moment.
ptrkcsk 3y ago
I love the Vehicle Signage part of Apple’s 1987 Logo Standards https://archives.design/post/641804140335464448/apple-logo-standards-1987-apple-this-is-a https://archives.design/post/641804140335464448/apple-logo-s...
- qingcharles 3y ago
  "No. Nej. Non." "Nein, nein, NEIN!" https://www.youtube.com/watch?v=2lui0-4IW64 https://www.youtube.com/watch?v=2lui0-4IW64

pcurve 3y ago

It was distributed to all Apple employees

JamesLeonis 3y ago

According to the archive it was distributed in 1986. The Loma Prieta earthquake was in 1989. I remember growing up in California with the constant earthquake drills, and a few bumps in the night to remind you why you practiced. There are probably hundreds of boring Earthquake Prep manuals for every company, but Apple being Apple they made it pop. The During and After sections got a laugh out of me.

samstave 3y ago
I have a weird personal internal hobby of attempting to predict earthquakes.... I live in California, and am 5th gen san franciscan... I lived in Tahoe during the 1989 Loma Prieta... I was at football practice and my dad was sitting in the car waiting for practice to end, and he thought that kids were jumping on the bumper to 'mess with him' - but it was the earthquake! It shook his car in LAKE FN TAHOE... Anyway - I am ZERO successful at predicting earthquakes, but I find it fun to pay attention to animals/weather and try to pull some cooky predictions, based on pseudo-science. I've been through a lot of earthquakes, and I am not dead yet! The scariest one was in ~1997 or so in seattle and I had to go back into the office at 9pm for some reason... and the building was ~80 years old and my office was on the 9th floor... the building started creaking and I thought it was hail hitting the windows - and then the whole building began to shake. I have never teleported down 9 flights of stairs faster than that moment.

ptrkcsk 3y ago

I love the Vehicle Signage part of Apple’s 1987 Logo Standards https://archives.design/post/641804140335464448/apple-logo-standards-1987-apple-this-is-a https://archives.design/post/641804140335464448/apple-logo-s...

qingcharles 3y ago
"No. Nej. Non." "Nein, nein, NEIN!" https://www.youtube.com/watch?v=2lui0-4IW64 https://www.youtube.com/watch?v=2lui0-4IW64