Interesting article, and a good one. It should be expanded to include the capability to discern between: * Wants, needs, must have(s): too often people seek w

Interesting article, and a good one. It should be expanded to include the capability to discern between: * Wants, needs, must have(s): too often people seek wants and disregard needs. * Emotionally-driven wants vs rationally-driven wants: today's world hacks people's mind to make only emotionally-driven decisions, to their own detriment.