And his way of getting back at them is to publish an entire theory framework on surveillance asymmetry, gets widely cited, purely so that he could use McDonalds

And his way of getting back at them is to publish an entire theory framework on surveillance asymmetry, gets widely cited, purely so that he could use McDonalds as the punchline[0] [0] https://en.wiktionary.org/wiki/McVeillance https://en.wiktionary.org/wiki/McVeillance