3 ms·

Does the classical model really work though? I certainly pay more attention to Facebook ads than I do to regular, giant flashing 'punch the monkey' ones. Has a

• briansmith 18y ago
  "Has anyone tried measuring this?" Yes--You need to aim where the monkey is going to be, not where it is now.
• unalone 18y ago
  I've only ever clicked the "classic monkey" links when I was bored or by accident. With Facebook, I've actually found things I like using the service. I'd say it works better for me than Google Ads, in many ways. Score one for small and personalized.
• netcan 18y ago
  Does the classical model really work though? I took 'classical model' to mean basically use what's out there. Adsense or something similar or starting their own ad program that works similarly to adsense or using an ad program similar to what NYT or many other big news networks use & giving it generous screespace. Something like this: http://www.nytimes.whsites.net/mediakit/ http://www.nytimes.whsites.net/mediakit/ . I assume that NYT supplement whatever pageviews they cannot sell directly with adsense. Basically by classical model, I understood 'go with what the world is currently offering'. Has anyone tried measuring this? Yes people have measured this. You can be sure that media sites (newspapers & such) do. They probably have the optimal configurations. It is possible to get some more clicks (even purposeful ones), by making them bigger & noisier. Up to a point.