their options are to: * do novel research into making a sku that produces exactly $199 worth of sound quality, no more no less (more expensive) * sell everythin

their options are to: * do novel research into making a sku that produces exactly $199 worth of sound quality, no more no less (more expensive) * sell everything cheaper, which is equivalent to making both skus sound identical (less profit) * not make a low end sku (pricing out potential customers) * create a low end sku for lower binned drivers (least bad option)