well infinite scroll allows you to monetize bad results. Bad results incentivize more scrolling allowing you more ad impression opportunity. It’s completely ra

well infinite scroll allows you to monetize bad results. Bad results incentivize more scrolling allowing you more ad impression opportunity. It’s completely rational for them, their business model is no longer aligned with giving you the top result and people from past conditioning won’t go page 2 because they know nothing of value is there. So if you want more ad revenue shitty results and infinite scroll are a match made in heaven