They also made it harder and harder for creators to earn revenue from Ads. This keeping more profit for themselves. Which is a shame for society, as there was

They also made it harder and harder for creators to earn revenue from Ads. This keeping more profit for themselves. Which is a shame for society, as there was a real movement of people being inspired to make content because they could immediately begin earning! Which gave us the breadth of content creators and the YouTube culture we have today. But sadly, like many businesses, Google pulled up the drawbridge and made revenue earning creators into an exclusive club.