From what I’ve seen normies browse the internet, not the web. Partially because that’s what companies encourage. Links are for sharing only and even that is pr

From what I’ve seen normies browse the internet, not the web. Partially because that’s what companies encourage. Links are for sharing only and even that is primarily for those annoying friends who aren’t on the app you’re using. My girlfriend for example can go hours without ever leaving instagram or tiktok. If the content isn’t natively in there, it doesn’t exist. And nobody ever clicks links I send them. Have had to start texting (iMessage) screenshots of articles and images or they just get ignored lol When I publish an article, most readers read it because it lands inside their email app. Short email with link? Nobody clicks that. Long email you can read without leaving gets way more engagement.