The relationship is asymmetric though. If you're looking to raise money then you're a salesperson for your startup, selling the idea of whatever you're building

The relationship is asymmetric though. If you're looking to raise money then you're a salesperson for your startup, selling the idea of whatever you're building to the investor in the hopes that they buy in with their cash and/or time. As a salesperson, you need to converse with the prospect in the manner that is going to win the prospect over. Most prospects don't give you a wonderful list like this with "key tips on how to increase your odds of winning a sale with me".