my friend showed me the data they receive regarding some of that stuff. It's not terribly granular, but you do get some of it. overall, my takeaway was that yo

my friend showed me the data they receive regarding some of that stuff. It's not terribly granular, but you do get some of it. overall, my takeaway was that you're at an advantage if you know how to do a little internet marketing wrt reaching your specific audience. my friends run a website that produces content and has a readership, so that helped a bit. I can tell you that they certainly did not expect to do as well as they did. I'm very happy for them, not only to see them do well, but to see them drive the majority of the funding rather than kickstarter being the main driving source. That alone has changed how they value themselves and is probably worth more in the longrun than the money they raised.