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from the other side, some friends of mine recently tried to raise 18k and ended up north of 50k. the majority of the money that was raised came through externa
by edge17 15y ago
from the other side, some friends of mine recently tried to raise 18k and ended up north of 50k.
the majority of the money that was raised came through external linkage, not through kickstarter.
- jason_shah 15y agoGood point. I wonder if there is a way to quantify the sources of contributions and figure out how much is family/friends that would contribute regardless of the UX, and how much is from people that the UX significantly influenced (and would otherwise potentially bounce/not contribute).
- edge17 15y agomy friend showed me the data they receive regarding some of that stuff. It's not terribly granular, but you do get some of it. overall, my takeaway was that you're at an advantage if you know how to do a little internet marketing wrt reaching your specific audience. my friends run a website that produces content and has a readership, so that helped a bit. I can tell you that they certainly did not expect to do as well as they did. I'm very happy for them, not only to see them do well, but to see them drive the majority of the funding rather than kickstarter being the main driving source. That alone has changed how they value themselves and is probably worth more in the longrun than the money they raised.