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Apple’s search engine? It’s probably not what you’re thinking
- unalone 18y agoThis nailed it: It’s not like Microsoft’s Internet Explorer’s dominance a few years back where it needed to be challenged — as it was a crap product. Google search, for the vast majority of people, just works, and they’re happy to use it. Apple has nothing to gain from challenging Google. They have a very successful product brand. It's not like when they release something like Safari, where it frees them from another company that's having a detrimental effect on them, and when there's no alternative that really fits with Apple's design aesthetic. Google's not entirely ugly, it works very well, and there's no method of improving search that's head-and-shoulders above Google.