They should have looked into packaging Instant Pot-ready meals, a la Blue Apron, but with a more conventional delivery method (ie, store shelves). Heck, go to

They should have looked into packaging Instant Pot-ready meals, a la Blue Apron, but with a more conventional delivery method (ie, store shelves). Heck, go to a successful food producer with a licensing deal to slap the Instant Pot brand on it. It's all well and good to sell razors, but if you want to keep doing business and growing, it helps to be the one selling the blades.