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I also worked on something nearly identical in US. It also failed with a bang. The site had a similar value proposition as the OP. $995 and off you go (we als
by starik36 3y ago
I also worked on something nearly identical in US. It also failed with a bang. The site had a similar value proposition as the OP. $995 and off you go (we also tried other price points).
At the end of the day we just couldn't get enough customers. That is despite spending some serious bucks on advertising with Facebook and others.
I suspect you are right - home purchase/sale is too complicated for a regular consumer from a legal and practical standpoint and cost of failure is high. It's better to hand it off to a professional.
- flarg 3y agoI'm in the UK and we bought our house direct. We needed a solicitor but not an estate agent. Saved a packet. Most people I speak to are too scared to go out alone in this way. If it became more of a regular thing it would take off.
- lozenge 3y agoBuyers' agents barely exist in the UK but sellers' agents are very common.
- montgomster 3y agoI don't know a lot about other countries but my understanding is the fee is much lower, which may explain why you do see many buyer agents. Good comment. Thank you.
- xur17 3y agoI think fear is the main deterrent as well. I wonder if it can just be framed as "presale" - you list on this much cheaper platform, and if it doesn't sell, you can still go the normal route. Homeshake [0] is a local company that does something similar to this, which at least appears to be having success. [0] https://www.homeshake.com https://www.homeshake.com
- montgomster 3y agoI am familiar with Home shake. I wish them well.