Because the 1% of fans of toxic journalism directly contribute to their income, and the 99% of haters don't cost them any money and still contribute by hate-ret

Because the 1% of fans of toxic journalism directly contribute to their income, and the 99% of haters don't cost them any money and still contribute by hate-retweeting. Readers with neutral feelings will neither subscribe nor spread awareness. Hoffstader isn't a good example because the 99% of people who don't follow her don't have any bad feelings against her.