What reddit should've done. Created their own ad network, given 3rd party apps 50/50 split. Win/Win. Make that add network the only one allowed in mobile apps.

What reddit should've done. Created their own ad network, given 3rd party apps 50/50 split. Win/Win. Make that add network the only one allowed in mobile apps. At first it could just be an ad server over other ad networks, until the fill spots with their own ads.