3 ms·

Yes it is for Indian market. I would love to build social network for Indian musicians. That's also one of my several ideas but due to my last two unsuccessful

by anujkk 15y ago

Yes it is for Indian market. I would love to build social network for Indian musicians. That's also one of my several ideas but due to my last two unsuccessful attempts to build a community I know it is a difficult, time consuming and painful process(not impossible). According to you which one is a better strategy - a) Build a community and then a store around it. b) Build a store and then a community around it. One such site that has both e-commerce and community is http://www.bodybuilding.com http://www.bodybuilding.com

revorad 15y ago
It's hard to say which is a better strategy, but I would answer that by asking which one provides more value to your users. Are there specific problems with buying musical instruments that you are going to solve much better than existing stores? Or better, is buying musical instruments the biggest problem musicians have in your market? Or are you more likely to increase their chances of success by connecting them with other musicians?
- anujkk 15y ago
  According to me there are mainly three kinds of problems young musicians(in India)face - 1) Buying musical instrument is a problem here because there aren't enough physical shops even in Delhi(capital). You can count them on fingers and they aren't conveniently located(too far). Also, they may or may not keep instruments you want. Their margin is also high(30%-40%). 2) Unlike west there are very few music bands here. There are individual musicians and most of them don't take it any further than hobby because they are unable to form a band or they are more interested in bollywood. So, there is a need of good platform for musicians to meet and collaborate. 3) They also need a platform to showcase their talent. They use youtube but it isn't that effective. I believe a combination of video/audio sharing, community voting and rewards for top artists(like producing their first album) may do the trick.
  - revorad 15y ago
    You must talk to Paras Chopra of Visual Website Optimizer. He once built a platform for indie musicians (http://kroomsa.com http://kroomsa.com) and he's based in Delhi too. From what I remember, it didn't really work out for him. He's written about it on his blog - http://paraschopra.com/blog http://paraschopra.com/blog. I'm sure he will have some valuable experiences to share.
revorad 15y ago
Music and dance talent shows seem very popular on Indian television these days. A more open internet-based version of such contests could be quite powerful.

by anujkk 15y ago

revorad 15y ago

It's hard to say which is a better strategy, but I would answer that by asking which one provides more value to your users. Are there specific problems with buying musical instruments that you are going to solve much better than existing stores? Or better, is buying musical instruments the biggest problem musicians have in your market? Or are you more likely to increase their chances of success by connecting them with other musicians?

anujkk 15y ago
According to me there are mainly three kinds of problems young musicians(in India)face - 1) Buying musical instrument is a problem here because there aren't enough physical shops even in Delhi(capital). You can count them on fingers and they aren't conveniently located(too far). Also, they may or may not keep instruments you want. Their margin is also high(30%-40%). 2) Unlike west there are very few music bands here. There are individual musicians and most of them don't take it any further than hobby because they are unable to form a band or they are more interested in bollywood. So, there is a need of good platform for musicians to meet and collaborate. 3) They also need a platform to showcase their talent. They use youtube but it isn't that effective. I believe a combination of video/audio sharing, community voting and rewards for top artists(like producing their first album) may do the trick.
- revorad 15y ago
  You must talk to Paras Chopra of Visual Website Optimizer. He once built a platform for indie musicians (http://kroomsa.com http://kroomsa.com) and he's based in Delhi too. From what I remember, it didn't really work out for him. He's written about it on his blog - http://paraschopra.com/blog http://paraschopra.com/blog. I'm sure he will have some valuable experiences to share.

revorad 15y ago

Music and dance talent shows seem very popular on Indian television these days. A more open internet-based version of such contests could be quite powerful.