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Pro-tip from a guy whose first computer had a monochrome display: Going to war with your community never ends well for a forum. Specifically going to war with

Pro-tip from a guy whose first computer had a monochrome display: Going to war with your community never ends well for a forum. Specifically going to war with power users ends very poorly. Treating your forum community poorly is like treating your developer community poorly: You won’t see the impact at first, because it occurs on a side of the platform not immediately monetized. But you will see it. Short term ad revenue comes from lurkers. But the content that drives them to your site? That is generated, managed, and made possible by power users.

xtracto 3y ago
Orange over black? I learned basic i one of them. Anyway, this thing is amazing ... a company whose product is based on community contributions attacking the community. I dont see how it can end well . Shit, I dont know why the board hasn't replaced the incompetent CEO... what are they thinking? He is driving their investment to the ground, like, in real time.
- voidfunc 3y ago
  You are assuming the board is filled with intelligent people. That's probably a mistake.
- throwaway9274 3y ago
  A battered Mac PowerBook 170 :) The CEO, spez, is a founder and YC alumn. His heart is in the right place. He has to be weighing (a) board pressure to lock down content in the face of its increased value as private ML training data, against (b) the community impact. He’s betting the (a) training data revenue is higher than the risk of (b) community flight due to (c) the platform-size network effect. Maybe he’s right. Look at Twitter’s community retention. Maybe not. Look at Twitter’s revenue and Mastodon’s growth. But if you go earlier back to BBS and the early web, it just never ends well. I would urge him to look over a broad set of historical case studies and re-evaluate. Still salvageable.
  - gremlinsinc 3y ago
    These aren't mutually exclusive. (Training data and 3rd party apps api usage) He can provide FREE API access to 3rd party mobile apps, so long as they don't give data to openai/etc. That's a win/win. The way this is structured it's to completely squeeze out ALL 3rd party apps, and make a closed garden essentially. They're basically an open community trying to become AOL for $$.
  - DSMan195276 3y ago
    If the whole problem is ML companies using the data for free then why not give 3rd party clients free access to the API while making ML companies pay? spez already conceded to giving free API access to basically everybody else, if 3rd party clients aren't the real problem here then this whole thing is pretty pointless for him.
  - TeMPOraL 3y ago
    (a) makes little sense to me. All the pristine data, i.e. Reddit up to late 2022, is already packaged up, mirrored, and available to download. Everything afterwards - and especially everything from the last two months onward - is increasingly becoming adulterated with LLM-generated content, which so far is proving poisonous to LLMs when fed to them in training. In other words: the widespread access to LLMs is rapidly destroying most of the ML training value Reddit data could offer.
    - throwaway9274 3y ago
      The theory would be stop the bleeding and try to clawback the old data with copyright enforcement against hosts of datasets and ML companies. Get the ML companies to license the content to settle the litigation, and include all new data as part of the deal. Then offer a similar “training only” content license to all other ML companies. Simultaneously you have to cut down on LLM-generated content, which may prove impossible. Where they botched it was the execution. It should have started with community engagement strategy: (a) buy out the 3P app developers, (b) fix the official app, and (c) offer low cost API access for the community by application, (d) shower mods and content creators with honorifics and if necessary rev share on their subs.
- gremlinsinc 3y ago
  I used to think reddit was cool, more intellectual, more refined as a social network, now it's more toxic than Twitter ever was, (not saying there weren't toxic sides) and it's because of the war started by Steve Huffman. Single-handedly if reddit dies, it rests on recent decisions that he won't back down from. There's also a LOT of eerie similarities to Digg -> Reddit migration of 2010.
Justsignedup 3y ago
Just to add: By the time you see the numbers _really_ declining, you're already dead, you just don't know it yet. Because at that point you need a massive lead time to fix any issues, and since the community is that force, getting community back after they left is much harder than the first go around. So by the time they see the bleed, they would have already bled out a terminal amount of users.
- gremlinsinc 3y ago
  The arrogance and oblivion. Kevin rose said basically - this is revolt #5 for us, this too shall pass. That's almost word for word what Spez is saying, this is not a good look. I think if Aaron Schwartz were on the board at Reddit, he'd likely say this exactly what reddit is NOT supposed to be. Imagine an alternate universe where Aaron lives, and he, not Steve runs reddit. I'm betting it would actually be profitable by now.
  - ahahahahah 3y ago
    Ah yes, God emperor Aaron Schwartz can do no wrong. He may not have founded reddit, but he certainly got yc to convince the founders to let him use that title. He would certainly make every decision in the way that we would like to see those decisions be made.
EA-3167 3y ago
I think he really didn't see this level of pushback coming, and he's put himself in an impossible position. https://twitter.com/MattBinder/status/1669800835843235845 https://twitter.com/MattBinder/status/1669800835843235845 Then he goes and says nonsense like that, and I have to wonder about his intelligence. Twitter has lost more than half of its advertising money, all from totally unforced errors; that is SO not the pattern to imitate.
- data-ottawa 3y ago
  I think the point he was trying to get across in the interview was they're much smaller than Google and Meta, and you can run a company at Twitter's scale with a smaller cheaper team. It felt like it was aimed at shareholders, but poorly articulated.
superkuh 3y ago
This is the third wave of reddit gentrification. This has happened before. The subreddits going indefinitely closed, reddit kicking out the mods and appointing new ones. It happened before and those of us involved were very upset but all the new users just stayed on the site and did not care. I think everyone very upset this time will find the same. There's still enough trickle of Facebook refugees to replace everyone that cares this time around. And the new users are monetizable users as opposed to reddit's original or first generation facebook refugees that adopted the culture.
ToniCipriani 3y ago
> Short term ad revenue comes from lurkers. Except that's what startups are about these days, CEOs pump and dump the company onto Wall Street, then jump the crashing plane with their golden parachute.

xtracto 3y ago

Orange over black? I learned basic i one of them. Anyway, this thing is amazing ... a company whose product is based on community contributions attacking the community. I dont see how it can end well . Shit, I dont know why the board hasn't replaced the incompetent CEO... what are they thinking? He is driving their investment to the ground, like, in real time.

voidfunc 3y ago
You are assuming the board is filled with intelligent people. That's probably a mistake.
throwaway9274 3y ago
A battered Mac PowerBook 170 :) The CEO, spez, is a founder and YC alumn. His heart is in the right place. He has to be weighing (a) board pressure to lock down content in the face of its increased value as private ML training data, against (b) the community impact. He’s betting the (a) training data revenue is higher than the risk of (b) community flight due to (c) the platform-size network effect. Maybe he’s right. Look at Twitter’s community retention. Maybe not. Look at Twitter’s revenue and Mastodon’s growth. But if you go earlier back to BBS and the early web, it just never ends well. I would urge him to look over a broad set of historical case studies and re-evaluate. Still salvageable.
- gremlinsinc 3y ago
  These aren't mutually exclusive. (Training data and 3rd party apps api usage) He can provide FREE API access to 3rd party mobile apps, so long as they don't give data to openai/etc. That's a win/win. The way this is structured it's to completely squeeze out ALL 3rd party apps, and make a closed garden essentially. They're basically an open community trying to become AOL for $$.
- DSMan195276 3y ago
  If the whole problem is ML companies using the data for free then why not give 3rd party clients free access to the API while making ML companies pay? spez already conceded to giving free API access to basically everybody else, if 3rd party clients aren't the real problem here then this whole thing is pretty pointless for him.
- TeMPOraL 3y ago
  (a) makes little sense to me. All the pristine data, i.e. Reddit up to late 2022, is already packaged up, mirrored, and available to download. Everything afterwards - and especially everything from the last two months onward - is increasingly becoming adulterated with LLM-generated content, which so far is proving poisonous to LLMs when fed to them in training. In other words: the widespread access to LLMs is rapidly destroying most of the ML training value Reddit data could offer.
  - throwaway9274 3y ago
    The theory would be stop the bleeding and try to clawback the old data with copyright enforcement against hosts of datasets and ML companies. Get the ML companies to license the content to settle the litigation, and include all new data as part of the deal. Then offer a similar “training only” content license to all other ML companies. Simultaneously you have to cut down on LLM-generated content, which may prove impossible. Where they botched it was the execution. It should have started with community engagement strategy: (a) buy out the 3P app developers, (b) fix the official app, and (c) offer low cost API access for the community by application, (d) shower mods and content creators with honorifics and if necessary rev share on their subs.
gremlinsinc 3y ago
I used to think reddit was cool, more intellectual, more refined as a social network, now it's more toxic than Twitter ever was, (not saying there weren't toxic sides) and it's because of the war started by Steve Huffman. Single-handedly if reddit dies, it rests on recent decisions that he won't back down from. There's also a LOT of eerie similarities to Digg -> Reddit migration of 2010.

Justsignedup 3y ago

Just to add: By the time you see the numbers _really_ declining, you're already dead, you just don't know it yet. Because at that point you need a massive lead time to fix any issues, and since the community is that force, getting community back after they left is much harder than the first go around. So by the time they see the bleed, they would have already bled out a terminal amount of users.

gremlinsinc 3y ago
The arrogance and oblivion. Kevin rose said basically - this is revolt #5 for us, this too shall pass. That's almost word for word what Spez is saying, this is not a good look. I think if Aaron Schwartz were on the board at Reddit, he'd likely say this exactly what reddit is NOT supposed to be. Imagine an alternate universe where Aaron lives, and he, not Steve runs reddit. I'm betting it would actually be profitable by now.
- ahahahahah 3y ago
  Ah yes, God emperor Aaron Schwartz can do no wrong. He may not have founded reddit, but he certainly got yc to convince the founders to let him use that title. He would certainly make every decision in the way that we would like to see those decisions be made.

EA-3167 3y ago

I think he really didn't see this level of pushback coming, and he's put himself in an impossible position. https://twitter.com/MattBinder/status/1669800835843235845 https://twitter.com/MattBinder/status/1669800835843235845 Then he goes and says nonsense like that, and I have to wonder about his intelligence. Twitter has lost more than half of its advertising money, all from totally unforced errors; that is SO not the pattern to imitate.

data-ottawa 3y ago
I think the point he was trying to get across in the interview was they're much smaller than Google and Meta, and you can run a company at Twitter's scale with a smaller cheaper team. It felt like it was aimed at shareholders, but poorly articulated.

superkuh 3y ago

This is the third wave of reddit gentrification. This has happened before. The subreddits going indefinitely closed, reddit kicking out the mods and appointing new ones. It happened before and those of us involved were very upset but all the new users just stayed on the site and did not care. I think everyone very upset this time will find the same. There's still enough trickle of Facebook refugees to replace everyone that cares this time around. And the new users are monetizable users as opposed to reddit's original or first generation facebook refugees that adopted the culture.

ToniCipriani 3y ago

> Short term ad revenue comes from lurkers. Except that's what startups are about these days, CEOs pump and dump the company onto Wall Street, then jump the crashing plane with their golden parachute.