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Blogs and landing pages should be treated separately. For a blog, a pointless stock image still serves the purpose of visually breaking up the article so it doe
by nhebb 15y ago
Blogs and landing pages should be treated separately. For a blog, a pointless stock image still serves the purpose of visually breaking up the article so it doesn't look like a big wall of text.
I agree with you though that I would have liked to see some numbers, but otherwise it was a good article that should at least give you some ideas on what to test next.
- JangoSteve 15y agoI completely agree, which is why I was also confused that the referenced study was on offline ad design and copy, their first screenshot was a landing page, their second screenshot was an online news article, and their third screenshot was a blog post.