4 ms·

I don't think many companies would be able to take a 20% overnight drop in sales without it causing some major issues.

• refurb 3y ago
  But the adjustment is not without cost itself. Is the cost of a complete redesign > lost sales in EU? Then don't do the redesign.
  • malermeister 3y ago
    The redesign is a one-time cost. Lost sales in the EU will be ongoing until it happens.
    • refurb 3y ago
      That's true, but a new product line has on-going update costs and warranty support costs as well.
      • malermeister 3y ago
        Which is exactly why it makes sense to not have a separate EU version with the extra costs that would bring, i.e. the Brussels effect in action.