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Europe is about 20% of Apple sales internationally. It's not that much power. https://www.statista.com/statistics/382175/quarterly-revenue-of-apple-by-geograh
by refurb 3y ago
Europe is about 20% of Apple sales internationally. It's not that much power.
https://www.statista.com/statistics/382175/quarterly-revenue-of-apple-by-geograhical-region/ https://www.statista.com/statistics/382175/quarterly-revenue...
- malermeister 3y agoI don't think many companies would be able to take a 20% overnight drop in sales without it causing some major issues.
- refurb 3y agoBut the adjustment is not without cost itself. Is the cost of a complete redesign > lost sales in EU? Then don't do the redesign.
- malermeister 3y agoThe redesign is a one-time cost. Lost sales in the EU will be ongoing until it happens.
- refurb 3y agoThat's true, but a new product line has on-going update costs and warranty support costs as well.
- malermeister 3y agoWhich is exactly why it makes sense to not have a separate EU version with the extra costs that would bring, i.e. the Brussels effect in action.