I buy crates of bottled water, and keep them in the back of my car so I always have some handy. For this I pay $5. I am not paying $5 for water, I am paying f

I buy crates of bottled water, and keep them in the back of my car so I always have some handy. For this I pay $5. I am not paying $5 for water, I am paying for convenience, the disposable bottles, somebody else to fill them and make it easy for me to purchase the bottles and transport them to my car. Sometimes, I pay an extra $1 a crate for bottle caps that don't need to be unscrewed to drink. Those paying for San Pellegrino are probably paying more money for status than for water. In a convenience store, buying a single bottle, I am primarily paying for cold and ready to go. I'd say overall, I feel that I am paying less than $0.05 for the actual water, if I broke it down. I am paying for it because it is cheaper, easier, and more convenient than doing it myself. There are many things like this.