These Ogilvy's stats are about printed documents. I am sure it is false on the Web because we are so used with images. All major websites put the title above th

These Ogilvy's stats are about printed documents. I am sure it is false on the Web because we are so used with images. All major websites put the title above the image. See the Huff or Ars for example. And they know their business. For the rest, it may be true or partially true.